In a world where the online trade of fake drugs is all too visible, where there
is a growing incidence of fake products reaching licensed distributors and pharmacies
and where a large proportion of counterfeit medicine seizures are of “commercial
size, “companies need to be sure they are doing all they can to secure their supply
chains and prove product authenticity.
The failure of a company to demonstrate that it is doing all it reasonably can to
secure and authenticate its products could fatally damage its brand and reputation.
They cannot risk a situation where lives are at risk and they have failed to implement
measures that other companies,whether inside or outside of the sector,have adopted.
Authorities around the world have started to regulate measures to enforce track
and trace for drugs based on serialization.